For all you guys that work with sponsors, or are starting to try and get sponsors, or wonder how that whole game is played. This presentation from last weekends NPAA Conference in Minnesota by Yamaha pro Jim Bell (Professional walleye angler) is one of the best I've seen on the subject. Do yourself a favor and watch this video. Jim pulls no punches in letting you know exactly what is expected, and what you can expect, when entering the sponsorship arena.
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